Description

Join us for The Purpose Playbook: Your Guide to Cultivating Purpose and Alignment. Karen Bailey, founder and chief strategist at Alignd on Purpose, will lead you through the steps to assemble this essential guide to growth. Discover how to strategically position your brand, connect authentically with your target audience, and develop a compelling value proposition that sets you apart in the marketplace. Your Purpose Playbook will serve as your bedrock for finding and attracting the right customers and understanding the positive impact your business can have in your community.

Key Takeaways:
1. Clarify and articulate your organization’s purpose and impact and how to leverage them to build alignment in your business.
2. Identify your key audience and develop strategies to meet and connect with them.
3. Create a compelling value proposition that communicates your business's distinctive benefits.

MEET KAREN: Karen Bailey is the founder and chief strategist at Alignd on Purpose, a consulting firm specializing in brand positioning and strategic planning. She also hosts The Corporate Purpose Podcast and writes for the blog Purpose Greater Than Profit®. Before starting a business, Karen served as vice president of marketing communications for Glimcher Realty Trust, a publicly traded retail real estate company, and has worked for public relations agencies in Atlanta and Columbus, Ohio. Karen is a member of the Small Giants Community, past president of the Central Ohio Chapter of PRSA, and founder of the Women’s Business Circle, an informal business network of female entrepreneurs.